Premier Designs Jewelry
Premier Designs is a company established in 1985 and slowly become a well known brand for jewelries. The company was able to provide a great alternative to designer jewelries that will save the customer hundreds of dollars. Instead of paying a lot for designer jewelries, Premier Designs jewelry could be purchased at a fraction of the price
–with almost the same quality. The company slowly became a well known brand slowly through direct selling. This strategy is still being observed as direct sellers for Premier Designs are found in different cities. They act as ambassadors for Premier Designs which boosted the popularity of the brand.
Premier Designs are able to provide a more affordable alternative to designer jewelries through their choice of stones. Instead of using pure gold and diamonds which will increase the prices exponentially, the company uses crystals, silvers, and rhodium. Rhodium is a type of stone that are used for plating different white gold jewelries of Premier Designs. It’s a lot more affordable compared to the actual gold when they are used with gold plating. The prices of Premier Designs jewelries are usually at the range of $30 - $40. With the help of direct selling, they are able to reach to millions everyday.
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